Technical SEO Performance Recovery
/ 2 min read
Table of Contents
The Situation
Client’s website was severely underperforming with organic traffic flatlined around 200 monthly visits despite having solid keyword potential. The site had fundamental technical issues blocking search engine access and user experience.
Technical Issues Identified
After conducting a comprehensive technical audit, I found several critical problems:
- Poor crawlability - Search engines couldn’t effectively access content
- Site speed bottlenecks - Slow loading times hurting user experience
- Indexation problems - Pages weren’t being properly indexed
- Mobile optimization gaps - Poor performance on mobile devices
Solutions Implemented
I implemented systematic technical fixes to rebuild the foundation:
Technical Infrastructure
- Schema markup implementation for better search understanding
- Site architecture restructuring for improved navigation
- Core Web Vitals optimization for faster loading
- Mobile performance enhancements
Search Engine Optimization
- Crawlability improvements to help search engines access content
- Indexation fixes to ensure pages appear in search results
- Technical SEO best practices implementation
Results Achieved
The chart shows the consistent upward trajectory after implementing technical fixes:
- 300% increase in organic traffic (200 → 600+ visits)
- Organic traffic value grew from $400 to $1.2K+
- Consistent month-over-month growth trajectory
- Improved search engine crawling and indexation
Key Takeaway
Sometimes the biggest SEO wins come from fixing the basics. This project demonstrates how proper technical foundation can unlock a website’s organic potential and create sustained growth.
Technical SEO isn’t glamorous, but it’s often the difference between a website that performs and one that doesn’t.
Need a technical SEO audit to identify what’s holding your site back? Let’s analyze your technical foundation and fix the issues blocking your growth.