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Kartik Mahajan - Technical SEO Consultant
Kartik Mahajan
Table of Contents

Project Overview

Client had a solid website but limited search visibility. Over 20 months, I focused on keyword expansion and technical optimization to unlock their organic potential.

SEO Performance Dashboard

The Strategy

My approach included comprehensive keyword research to identify content gaps, strategic on-page optimization, and technical fixes that improved crawl efficiency. I developed a content strategy specifically targeting long-tail opportunities that competitors were missing.

Key Focus Areas:

  • Keyword Research & Gap Analysis - Identified untapped search opportunities
  • Technical SEO Optimization - Improved site crawlability and indexing
  • Content Strategy - Targeted high-value long-tail keywords
  • On-Page Optimization - Enhanced existing pages for better rankings
Keyword Expansion Results

The Results

Traffic Growth

  • Organic traffic grew from 91K to 115K monthly visitors
  • 26.68% increase in organic sessions
  • Consistent, steady growth over 20 months

Keyword Expansion

  • Keyword rankings expanded from 2,500 to 77,700 terms
  • Peak month delivered 13,500 position improvements
  • Massive increase in search visibility across target markets

Performance Metrics

  • Sustained growth trajectory with minimal fluctuations
  • Improved rankings across multiple keyword categories
  • Enhanced overall domain authority and search presence
Traffic Growth Timeline

Technical Approach

This wasn’t about quick wins or shortcuts. The sustainable growth came from:

  1. Systematic keyword research - identifying real opportunities, not vanity metrics
  2. Technical optimization - ensuring the site could handle increased traffic and rankings
  3. Strategic content development - targeting gaps competitors hadn’t filled
  4. Long-term planning - building foundations for continued growth

Why It Worked

The 20-month timeline allowed for:

  • Thorough analysis of the competitive landscape
  • Gradual implementation of optimizations
  • Continuous monitoring and adjustment of strategies
  • Sustainable growth that search engines trust

Key Takeaways

  • Patience and persistence deliver better results than aggressive tactics
  • Technical foundations must support organic growth
  • Long-tail keyword strategy can dramatically expand visibility
  • Consistent optimization compounds over time

Ready to achieve similar organic growth for your website? Let’s discuss your SEO strategy and build a plan for sustainable traffic growth.